News, insights and strategies in Latin America

Forests are vital allies in tackling the environmental and climate crises. Not only do they act as carbon sinks, helping to stabilise the climate, but they are also crucial to the global water cycle. However, deforestation remains a growing threat to these ecosystems, driving discussions and practices around climate financing. Deforestation Data in Brazil According…

Brazil has become one of the latest targets of U.S. President Donald Trump’s ongoing tariff crusade. In addition to threatening the largest economy in South America with crippling 50% tariffs starting in August, Washington has now taken aim at Brazil’s instant payment system, Pix, which has been massively embraced by Brazilians since its introduction in…

The IOF (Tax on Financial Transactions) in Brazil has once again become a key issue in 2025, following a series of decrees, reversals, and legal disputes that have shifted—then restored—its rates. Charged on transactions such as currency exchange, credit, insurance, and investments, the IOF has a direct impact on businesses. Recently, the back-and-forth in legislation…

Argentina’s National Securities Commission (CNV) approved General Resolution No. 1069, which establishes the country’s first regulatory framework for asset tokenization using blockchain technology. This measure, regarded as pioneering at the regional level, aims to modernize the capital markets and position Argentina as a benchmark for financial innovation. Roadmap to Digitize Physical Assets The first stage…

June 2025 was marked by significant developments in Latin American countries. Mexico, Argentina, Brazil, and nations in Central and Andean America faced economic changes, social tensions, and major regulatory milestones, directly impacting the regional and international paths of politics, economy, and innovation. Mexico With a stronger peso, Mexico expects agreement with the U.S. on steel…

The Mercosur summit of 2025, held on July 2 and 3 in Argentina, resulted in a series of decisions that could guide the future of the South American bloc for years. While much of the media attention focused on the ideological divide between Presidents Javier Milei and Luiz Inácio Lula da Silva, the summit’s outcome…

COP stands for “Conference of the Parties,” which refers to the annual gathering of 198 nations from around the world that have signed an agreement to negotiate in support of the environment. This agreement is known as the UNFCCC – the United Nations Framework Convention on Climate Change. The treaty was adopted in 1992 during…

To create a successful digital marketing strategy, we need audience segmentation to guide all of our efforts, but above all, help us build long-lasting relationships with brands. Often, audience segmentation focuses on statistical or numerical values, overlooking other key elements such as more complex sociocultural values. However, we must bear in mind that audiences are…

In a dynamic and challenging environment like Latin America, assertive communication becomes a key tool for building strong client relationships. Speaking well is no longer enough; it’s about connecting, understanding needs, and setting clear expectations. And this is not just a matter of style—it’s about results. Assertive communication: why it’s essential in Latin America Latin…