News, insights and strategies in Latin America

The Challenge of PR Strategies in the Face of New Formats and Digital Spaces in Colombian Media

Year after year, digital technology advances by leaps and bounds, bringing with it new ways of communicating and eliminating geographical barriers to make way for instantaneity. Traditional media, while engaging in journalistic practices that involve research and fieldwork, are not exempt from the advances of the digital age. This has led them to adopt new...
August 27, 2025
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Why Jorge Chávez Airport’s expansion is a symbol of economic growth in Peru

With an investment of over 2 billion dollars and designed to serve more than 40 million passengers a year, the new Jorge Chávez Airport in Lima triples its previous operational capacity and positions itself as the most modern in South America. With this expansion, the terminal now has five levels, two runways and a 65-metre-high...
August 27, 2025
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Why crypto adoption in Mexico is building thefuture of the blockchain ecosystem

As cryptocurrency adoption accelerates worldwide, Mexico is emerging as the next frontier in crypto. Economic dynamics, regulatory clarity, and demographic factors are converging to create fertile ground for a thriving digital asset ecosystem. With the rise of crypto adoption in Mexico, several factors are positioning the country as a key player in shaping the future...
August 25, 2025
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The impact of climate negotiations on energy transition

The climate crisis is a reality and a global challenge. According to the IPCC report, the planet has warmed by 1.1°C since the pre-industrial era and is expected to exceed 1.5°C in the coming years. The primary cause of this temperature rise is our mode of production, necessitating action towards the energy transition. COP21 was...
August 18, 2025
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Generative engine optimization: the future of digital discovery

Yep, it's official. We're witnessing one of the biggest shifts in search behavior since Google launched 25 years ago, and if you work in SEO, you’re probably already noticing the impact in your results. In our new search reality, people are increasingly turning to AI-powered platforms with their queries and bypassing traditional search entirely, making...
August 13, 2025
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July in Latin America: U.S. Tariffs, Economic Rebounds, and Social Tensions Across the Region

Mexico postponed the U.S. tariff hike for 90 days; inflation returned to target (3.55%) and GDP avoided recession (+0.7%), as anti-gentrification protests grew. Argentina posted a strong rebound (+7.6% in Q2), secured an IMF disbursement, and began steps to regain Visa Waiver status amid social tensions over austerity. Central America & the Caribbean: Guatemala boosted…

August 11, 2025
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Argentina’s US$15 Billion mining bet: explaining the foreign investment boom

Under the watchful eye of international investors, Argentina's current strategy offers a case study of how Latin American countries are adapting their legal and economic frameworks to attract long-term capital in strategic industries such as mining, energy, and infrastructure.  In this regard, the Large Investor Incentive Regime (RIGI), which was approved by Congress in 2024...
August 8, 2025
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Behind the scenes of Instagram’s algorithm in 2025

The Instagram algorithm, one of the most popular social networks in Latin America, has evolved significantly over the past few years. By 2025, the tool became even more sophisticated, providing a personalised experience based on the user’s behaviour and preferences. If you’ve ever wondered why some posts appear in your feed while others don’t, or...
August 7, 2025
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The impact of the Fed’s Announcement on LatAm: Mixed signals, internal tensions and particular outcomes

The recent Federal Open Market Committee (FOMC) meeting sent a clear message but also stirred uncertainty within the markets. The United States Federal Reserve chose to keep interest rates steady, but this decision was accompanied by an internal division not seen in decades.  For the first time in over 30 years, two members of the…

August 5, 2025
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What is green blockchain and why is it becoming essential?

Blockchain and cryptocurrencies are revolutionising the financial world, promising innovation, transparency, decentralisation, and ease. However, the high energy consumption of this technology poses challenges to the climate crisis we face. The good news is that alternatives already exist to mitigate this impact, in a movement known as green blockchain. According to data from the Cambridge…

August 1, 2025
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