News, insights and strategies in Latin America
Why doing business in Brazil can be challenging for foreigners
Brazil's vast borders encompass a diversity which is reflected throughout many areas: ethnic, cultural, natural, social, and also in business opportunities. This variety is one of the country's greatest assets, but it also creates a unique series of characteristics which can make doing business in Brazil challenging for a foreign investor or entrepreneur. The very...
October 27, 2021
Public Affairs: how to manage governments’ reputation
Like businesses, governments have a reputation to maintain. This alone demonstrates why it is important to think about public affairs - the meeting point between Public and Government Relations, whose aim is to shape genuine, transparent relationships between major actors in the public and private spheres. Transparency is the first basic reason why public relations...
September 24, 2021
Femvertising: plural female representation leads to responsible advertising
Diversity in communications is proving to be increasingly important, both in the job market and in advertising. An ongoing challenge is the inclusion of plural women in advertisements broadcast outside of seasonal periods, such as International Women's Day, which is celebrated on March 8. This is known as Femvertising. Dialogue within the workplace on diversity...
September 10, 2021
How PR Can Help your Cannabis Company’s Communications Strategy
The Latin American Cannabis Sector The worldwide cannabis sector is projected to reach US$90.4 billion by 2026 according to the "Global Cannabis Market 2021 Report". Can your cannabis company’s communications strategy help you compete in this market? The Latin American cannabis market’s value was estimated to beUS$20 million in 2020, by Prohibition Partners in their...
August 27, 2021
Adopting DI&B, and why it matters for Business Reputation
Inclusion and diversity can be key to improving your company’s reputation management As a business, it is fundamental to adopt Diversity, Inclusion and Belonging (DI&B) in your company’s culture. Modern-day empowerment of social movements makes DI&B more important than ever for business reputation and reputation management. Moreover, it can be a decisive factor for employees...
August 20, 2021
Digital influencers in Brazil: how can they spread your company’s ideals?
Technology is becoming ever more important over time. Companies are under pressure to increase and strengthen their online presence, and are investing in several outreach strategies to do so. Against this backdrop, a new role has emerged among internet users: the digital influencers. Influencers generally publish content daily, and their posts have strong user engagement....
August 6, 2021
Entertainment and brand positioning during the pandemic
Since early 2020, social distancing has been the norm in the fight against Covid-19. Most people began to stay at home, during both their work and leisure time. No more trips to the cinema, theater, exhibitions… The entertainment market was significantly disrupted, and strengthened in the digital segment, with on-demand consumption gaining particular prominence. Streaming...
July 23, 2021
Sherlock Communications Wins 5 of 11 Global Awards at Davos Communications Awards 2021
Sherlock Communications, a Public Relations and Digital Marketing agency focused on Latin America, dominated the Davos Communications Awards 2021, winning 5 of the 11 award categories. The result was announced on June 28th, during an online ceremony broadcast directly from Davos, in which dozens of high-level professionals gathered to celebrate the year's top communication leaders...
July 9, 2021
How to avoid “appointment-only” LGBTQIAP+ representation
Brands need to bear minority groups in mind all year round if they really want to be allies towards structural change The yearly calendar is increasingly used to highlight topics related to inclusion, diversity and representation. LGBTQIAP+ Pride Month is celebrated each year in June, for example - an important window to position your brand...
July 2, 2021
Colombian festivals and fairs: because whoever lives it is who enjoys it!
Colombian festivals are characterized by being happy and partying, not in vain a few years ago it was within the top five of the happiest countries in the world, so its customs reflect feelings, experiences and beliefs through endless parties, fairs and carnivals that cross the national territory. From north to south, and from east to…
June 25, 2021
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