News, insights and strategies in Latin America
What is the difference between advertising and public relations?
When seeking ways to improve our company’s productivity, the more effective the better. And our messaging can make all the difference. In this context, the functions and benefits of public relations and advertising are often confused. Although their objectives may be similar, the ways in which they are carried out can vary significantly. So what…
March 11, 2022
Is Latin American culture homogeneous?
Certain conventions let us situate ourselves geographically and get our bearings. Conventions like the cardinal points, the hemispheres, regions, maps and territories. But within each country, a new subset is revealed. What is “Latin American culture”? Answering this question means entering a world as rich as it is complex. From a distance it may look homogeneous, but…
March 4, 2022
6 steps to maintain good media relations in Brazil
In a world so heavily reliant on public opinion, when we talk about corporate communications or brand strategies, not having a plan to maintain good media relations could be considered one of the biggest sins in business. It takes a lot of time and work to convince your audience that you are the socially conscious,...
February 25, 2022
Marketing in Latin America: everything you need to know
A huge territory, predisposed to innovation and with a majority of young people: all of this makes Latin America fertile ground for marketers. The region is full of opportunity, from cutting-edge tech and the advance of social networks, to big brands that are planting flags and expanding their presence throughout the region. That said, companies...
February 18, 2022
The key steps to using Inbound Marketing for Brand Awareness
All companies aim to strengthen their brands and be remembered in a positive way by consumers and users alike. Doing so lets businesses increase their relevance in the market and, as a result, their sales. So working on brand awareness is imperative. And inbound marketing for brand awareness is a very effective potential strategy here....
February 4, 2022
Indigenous People in Brazil Seek Representation Through Communication
The view that indigenous people in Brazil do not have access to communication because they live in villages is increasingly outdated. In addition to setting up strategies to always be 'in the know' about the latest news, they are also seeking greater representation in the media and advertising. One of the movements currently fighting for...
January 7, 2022
Positive Influencer Marketing: how brands can impact people’s lives
The influencer marketing sphere is constantly expanding, and as a result, digital influencers have gained space in television media and begun to influence the general public. Following an influencer's routine can shape our tastes, aesthetics and lifestyle. Sounds cool, right? But consider the extent to which this generates a comparison within us to something which...
November 26, 2021
How many people use streaming services in Latin America?
The relaxation of lockdowns prompted by the pandemic looks set to change Latin Americans’ consumption habits. But to what extent? It is impossible to think about the present without bearing the past in mind. Therefore, in order to analyze Latin Americans’ current attitudes towards streaming services, it is worth referring back to the report which...
November 19, 2021
How a well thought-out social media strategy can help your brand
A strongly-designed and executed social media plan can optimize your brand, boost sales, build customer loyalty and improve your metrics. A presence on social media has become essential for any brand seeking long-lasting and effective marketing. When done properly, a social media strategy can result in increased sales, new customers and a creative basis on...
November 12, 2021
Instagram Changes in 2021: how to seize new opportunities
Have you noticed the latest changes on Instagram? All social networks within the Facebook group typically go through several changes every year, especially Instagram. And the changes are extensive, ranging from the way publications are delivered to publishing tools and the app's layout. Recently, the communication market was rocked by the announcement that Instagram will...
November 5, 2021
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