News, insights and strategies in Latin America

In the 80s, there was a 32% increase in breast cancer cases in the United States. However, the topic remained a huge taboo. Women would speak about their diagnoses only in whispers, with trembling voices. And since treatments were still invasive and not very advanced, many patients discovered their cancer at more critical stages. One…

For much of the 20th century, Medellín was synonymous with industrial progress. Located in the heart of the Aburrá Valley, the city became Colombia’s textile capital and one of the main drivers of national economic growth. Its entrepreneurial spirit, strategic location, and resilient people built a path of development that, however, faced deep social and…

In an era where digital presence is increasingly important, understanding how paid traffic works is essential to boosting your business’s success. More than just a digital marketing strategy, paid traffic, when executed correctly, has the power to ensure that your message reaches the right people at the right time. In this article, we will explain…

September marked pivotal events across Latin America. Argentina faced currency tensions, while Brazil saw Bolsonaro’s conviction and protests against the shielding amendment. Costa Rica recorded export growth, Guatemala advanced as a service hub, and Panama and the Dominican Republic attracted strategic investments. At the UN, President Lula emphasized democracy and stressed that the only war…

Trade relations between Peru and EU have become one of the strongest and most strategic alliances for the South American country. Since the Free Trade Agreement came into force in March 2013, the EU has become Peru’s third largest trading partner, accounting for approximately 11% of the country’s total trade in goods. Just 10 years…