Public Relations

When sharing content with journalists as part of PR work, it’s not enough to simply communicate clear messages,  the information must also be engaging and relatable. In this sense, life stories and authentic testimonials become strategic allies, as they help highlight projects, initiatives, and services through voices that inspire identification and empathy. The strength of…

In a dynamic and challenging environment like Latin America, assertive communication becomes a key tool for building strong client relationships. Speaking well is no longer enough; it’s about connecting, understanding needs, and setting clear expectations. And this is not just a matter of style—it’s about results. Assertive communication: why it’s essential in Latin America Latin…

In a country as diverse, politicized, and dynamic as Argentina, achieving effective media communication is no easy task. For local businesses and, especially, international companies, understanding how the media landscape works, what journalists expect, and how to build genuine relationships is essential for successful PR in Argentina. At Sherlock Communications, we’ve put together this practical…

Where is Frisby from? In Colombia, that question is hardly ever asked, because for years it has been one of the country’s most recognised brands. “Nadie lo hace como Frisby lo hace,” the jingle that defines it, is a very well-executed reputation management strategy that has become ingrained in the Colombian collective imagination. Frisby’s significance…

PR is now much more than press releases and media relations; it is a strategic function that can have a direct impact on brand image, audience engagement, and even sales. However, measuring the effectiveness of PR efforts can be challenging. How can you tell if your PR strategy is delivering results or underperforming? This is…

When we talk about marketing and communication in business, there’s usually one clear goal in mind: to make the brand loved (a Love Brand). This, in turn, often turns it into a market leader, whether through its excellent quality or an effective marketing strategy. The point is clear: to build a genuine connection between the product…

Latin America is a region rich in cultural, economic, and social diversity, as well as in terms of consumption, marketing, and communications. Therefore, it presents a unique and significant challenge for companies: how brand positioning can be effective in different markets simultaneously while considering the particularities of each one. Coordinated efforts and multidisciplinary work provide…

The year 2024 marked a turning point in global politics, showcasing the essential role of public relations in building narratives, shaping perceptions, and connecting with audiences. Leaders from Latin America to the United States utilized political communication to strengthen their leadership and overcome challenges. In Mexico, Claudia Sheinbaum made history as the first female president….