News, insights and strategies in Latin America

We live in a world oversaturated with information and misinformation. The brands that truly stand out are those that communicate effectively and consistently. That’s where integrated marketing communications come in: a strategic way to connect with every target audience and build messages that are consistent, authentic, and impactful. The Concept Behind Integrated Marketing Communications Integrated…

Latin America is a region that vibrates with energy, diversity, and constant transformation. Each country beats to its own cultural rhythm, and the media outlets in Latin America tell the stories that move millions. For international brands, understanding the media relations landscape is not only the starting point, it’s the key to building trust and…

Written by: Flor Monestel Sánchez 🇨🇷 —————————————————— Panama’s rise as Central America’s leading economy is no accident. A combination of long-term strategic vision, tax incentives, public safety, political stability, and a steadily expanding infrastructure has made the country a magnet for global business and investment. According to Panama’s Ministry of Economy and Finance, the country’s…

The evolution of humankind has not only been biological but cultural. This is the very field that anthropology delves into: the rituals, beliefs, practices, myths, values, and institutions that reflect our interactions with the environment, shaped by the social and historical context in which we are embedded. It is a relentless quest to understand who…

The new financial bailout that the United States granted to Javier Milei’s government marks another chapter in a history that, although often presented as exceptional, has deep roots in Argentine politics and economics. What appears to be a temporary gesture, aid from the Trump administration in the face of a shortage of foreign currency and…

When sharing content with journalists as part of PR work, it’s not enough to simply communicate clear messages,  the information must also be engaging and relatable. In this sense, life stories and authentic testimonials become strategic allies, as they help highlight projects, initiatives, and services through voices that inspire identification and empathy. The strength of…

Every time you search on Google today, chances are you get your answer before you even click a single result. That’s the AI Overview, and it’s redefining the rules of search. The Google AI overview SEO impact is changing how audiences engage with information, and challenging SEO specialists to create content that stands out in…

In few countries in the world, politics and economics seem to exist in such different dimensions as in Peru. In just ten years, the country has seen eight presidents come and go, from Ollanta Humala to José Jerí, countless cabinets, and a succession of crises that would have paralyzed any nation. However, the macroeconomic figures…